Richard Sambrook has written an article for The Independent titled "Why The World Service Matters". As you would expect, it's pretty much spot-on.
My opinion, though, is that Sambrook doesn't take enough credit for the strength of the English output – Nigel Chapman came in and cut out most of the non-news content, and that in turn means Richard Sambrook, as head of Global News Division, has a greater responsibility there.
I think Richard Sambrook is a proper visionary, much more than the "management-visionary" that means Bush House is all about change these days. As a journalist, Sambrook believes in the BBC values. At times those values seemed to not apply to the upper management, the people outside and above the language services.
But who knows, maybe that's all changed since I left :-)
The World Service is fab, and deserves a load more money – hopefully the public service remit for BBC World, and the advertising on BBC.Com can help there. Don't forget other parts of the World Service have websites which could, and I think should, be commercialised. I'd have no problem with radio services getting more air-time thanks to money from top-notch British advertisers.
Richard Sambrook in the papers on WS
Monday, July 09, 2007 11:52 a.m.
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